Boost Your Impact in Chinese Market

The key difference between China's vast internet user base and international mainstream social platforms lies in strict internet restrictions. In China, 98% of people cannot directly access global websites such as Google, YouTube, Instagram, or Facebook. While VPNs provide a potential workaround, they are cumbersome and difficult for most users to manage.

As a result, Chinese users primarily engage with local social media platforms like Bilibili, Xiaohongshu, Weibo, and Douyin. This creates a highly localized yet uniquely open digital ecosystem, where international content is not directly accessible but is instead introduced through a small number of users who repost and reinterpret it for the local audience. Consequently, global creators and brands cannot rely on traditional international platforms to reach Chinese audiences—instead, they must strategically localize their presence within China’s own digital landscape.

They cannot see it. When they enter YouTube, Instagram, or other non-Chinese websites, the page displays a network error, preventing them from accessing any content. The only way to bypass this is through a tool called VPN, which is so cumbersome that 98% of people cannot use it.

It won't be a problem. Although it's difficult for Chinese people to access international websites, there are no restrictions for international individuals entering the Chinese market. Many international creators, influencers, and talents have registered accounts on Chinese social media, generating millions of likes and achieving dual growth in income and influence.

China is a Huge Opportunity for Creators and Influencers. With over 1 billion social media users, China offers massive potential for creators, influencers, and artists.

One of the fastest-growing sectors is live-streaming e-commerce, expected to surpass 2 trillion RMB by 2025. Influencers play a key role in this space, driving both brand awareness and sales. Many international brands are already partnering with Chinese influencers on Weibo and Xiaohongshu, seeing significant revenue growth.

Additionally, 70% of young consumers prefer product recommendations from influencers, making social media a powerful sales channel.

With a booming digital economy and strong demand for influencer-driven content, China is a prime market for creators looking to grow their audience and income.

Absolutely! Many international creators and influencers have already gained attention and popularity in China. Chinese audiences learn about you through shared posts and are curious, but their access to your content is limited. Our experienced team can help make your content resonate more with local audiences without compromising your creative freedom. With this approach, your talents will surely attract the love and attention of many Chinese viewers.

China's social media landscape is diverse, with each platform serving different user needs:

WeChat – More than just a messaging app, WeChat integrates social networking, payments, and content sharing, making it essential for daily life.
Weibo – Often compared to Twitter, Weibo is a microblogging platform where users share short posts, trending topics, and images.
Douyin – The Chinese version of TikTok, Douyin is a short video and live-streaming platform known for its highly engaging, creative content.
Xiaohongshu (RED) – A hybrid of social media and e-commerce, Xiaohongshu is where users discover and share shopping experiences and lifestyle tips.
Bilibili – A video-sharing platform deeply rooted in anime, comics, and gaming (ACG) culture, popular among younger audiences.

We help you identify the right platforms for your content and brand voice while managing multi-platform operations from the ground up to maximize your impact in the Chinese market.

Chinese creators have access to various monetization channels that enhance their income potential. They can collaborate with brands for promotions, engage in live-streaming sales, and receive tips or gifts from viewers. Additionally, creators can offer paid content, earn advertising revenue, and sell their own products, including e-commerce brands they establish themselves and online courses. Moreover, each platform has its unique monetization incentive mechanisms. Our operational experts will help you unlock customized monetization channels to turn your influence into revenue, assisting you in achieving commercial success and global influence.